plastic mussels
What is this? Using an empty mussel shell to retrieve meat from the shell is an old trick, very easy to do. It can be one of the joys of eating mussels; you don't need a fork or a spoon, just the mussels themselves. They do not only provide you with moist and delicious mussel meat, but also with a tool to eat all the other mussels with! You can pick your favorite shell, large or small.
Well, not at Albert Heijn, the largest supermarket chain in the Netherlands. Through the plastic of the bag of fresh mussels I noticed their Albert Heijn logo on one of the mussel shells. I thought they had managed to stamp their logo on somehow.
But when I opened the bag, it turned out they added two dark blue plastic mussel shells to a bag of fresh mussels. They looked cute, sure. And funny. But, thinking for a while, I wondered what the idea behind all this was. Instead of using the filthy? unhygienic? outdated? original mussel shells, we could use their logo'd tools instead?
Why, Albert Heijn?
Well, not at Albert Heijn, the largest supermarket chain in the Netherlands. Through the plastic of the bag of fresh mussels I noticed their Albert Heijn logo on one of the mussel shells. I thought they had managed to stamp their logo on somehow.
But when I opened the bag, it turned out they added two dark blue plastic mussel shells to a bag of fresh mussels. They looked cute, sure. And funny. But, thinking for a while, I wondered what the idea behind all this was. Instead of using the filthy? unhygienic? outdated? original mussel shells, we could use their logo'd tools instead?
Why, Albert Heijn?
Labels: albert heijn, mussels, rant, tools






1 Comments:
Thnx for bringing this nonsense to our attention. The next step for AH will no doubt be to have mussels cultivated with their logo on it.
I'm always curious about the minds behind this kind of ludicrous products.
Lizet van de Spinazieacademie
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